How Outsourcing Pinterest Management Can Level Up Your Business

November 18, 2020

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Whether you’re brand new to Pinterest or a seasoned pro, you’ve probably realized that Pinterest management, when done right, can create exponential growth in your business.

It can also be a ton of work.

Luckily, there is an entire world of Pinterest expertise waiting for you. Whether you invest in a consultant or a full-blown Pinterest manager, finding the right combination of strategy and (wo)manpower can make all the difference.

If you’re thinking of outsourcing your Pinterest management, read on!

The Basics

What can Pinterest do for your business?

Pinterest is a search engine. Like Google, users open Pinterest looking for answers. If your pins provide those answers (in an engaging, eye-catching way), users will click them, visit your website, and consume your content. What they do at that point is up to you! But if you want qualified, warm leads on your website, Pinterest is the way to get them there.

What do Pinterest management services look like?

While every Pinterest manager is different, you can usually expect to pay a monthly rate for ongoing pin creation and scheduling. A well-rounded Pinterest manager can create graphics (design pins with Canva), optimize descriptions, schedule pins with Tailwind and build out a full schedule of pins that align with your brand.

What does the ROI for hiring a Pinterest manager look like?

When measuring the success of Pinterest management, remember that the most important metric is always site traffic. Impressions, unique viewers, and other vanity metrics don’t equal cash flow. Strong Pinterest management should lead to more traffic on your site, which in turn leads to more conversions.

The Benefits

An expert on hand.

You don’t have to do it all. And honestly, you shouldn’t do it all. Outsource the work that falls outside of your zone of genius. When you bring an expert Pinterest manager onto your team, you have hours upon hours of their knowledge, experience, and education on your side. Plus, you’ll be able to step back and let them handle the work confident they know what they’re doing.

Spend your time more wisely.

Would you rather spend an hour scheduling pins or an hour on a one-on-one call with a client? Or working on your next big project? Or practicing self care? It may be a cliche, but time is money. Don’t waste it doing something that could be better handled by someone else.

Less administration. More creation.

I don’t know about you, but nothing takes me out of my creative flow like scheduling pins and posts. Administrative tasks, while important, can disrupt your workday and drain your creative energy. When you outsource Pinterest management, you create more space for exploration creation in your business.

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